Always track what your prospects are doing and respond accordingly.
In this campaign, I kept track of how much of the video they actually watched.
If they left before finishing, I’d send them emails telling them what they were missing …and sending them back to go watch the rest.
In other words, I tracked their behavior… and then dynamically responded by sending them customized messages to get them through to the next step in the campaign.
I had special follow-up sequences built to go out if they left before the 15 minute mark, the 30 minute mark the 45 minute mark, and the end.
Each sequence was a little different …referencing what’d they’d seen and telling them what they’d missed …based on how far along they’d gotten in the video …and telling them to go finish it.
By doing this, I was able to get 38% of them to actually finish the entire 55 minute video, which is literally un-heard of.