Period.
So in this example, only 2% of the people who completed my video were applying to talk to my office.
I wanted more, so here’s what I did.
I wrote a PDF sales letter outlining the offer I’d made at the end of the video.
The letter was thorough.
Detailed.
And had a strong call to action at the end.
Then I emailed it to just the people who’d completed the video …but hadn’t yet applied.
But I didn’t stop there.
Like I told you earlier, Behavioral Dynamic Response is the holy grail of Internet marketing and you should use it in everything you do.
So in this case, I tracked whether or not they clicked to download the PDF.
If they didn’t download it, I had an email series that would remind them to go and read it.
But I took it one step further. I made it so the PDF itself would only be available for a limited time …and I let the prospect know when their access was expiring.
I was able to dynamically determine the expiration date and merge it into the emails they were getting so they’d say, “This letter is only available until Wednesday the 19th” and so on …with each user seeing a different date depending on when they’d finished the video.
The result was a
95.89% Conversion Rate!
95.89% of the people who watched the entire video responded to my email sequence about the PDF letter and downloaded it.
This is literally unheard of in Internet Marketing.
And is has nothing to do with the copy in the emails.
Instead, it’s working because Behavioral Dynamic Response is being used to filter out who the most interested prospects are (those who finish the entire video) …and then putting the most energy towards them.
Incidentally, just adding this one step …